From the publisher: A new look for The Aspen Times |

From the publisher: A new look for The Aspen Times

Aspen, CO Colorado

Dear Readers:

As you flip through your paper today you may notice several changes (web readers, you won’t notice a difference). There are more stories and some additional features. The opinion pages and letters to the editor have moved to the back of the A section.

We announced these changes a couple of weeks ago as part of an effort to save money on printing and distribution. However, our advertisers and readers will benefit from these changes too. And I’m excited about it.

Beginning today, we are publishing all advertisements from The Aspen Times and the Glenwood Springs Post Independent in both newspapers. Doing so allows our advertisers to reach many more readers at no additional charge. And because we now have a larger base of advertisers, both papers will have more pages in which to print more news.

One thing that may confuse people at first is that they will only see The Aspen Times in racks south (upvalley) of the Catherine Store and they will only find the Post Independent north (downvalley) of there. However, readers will be able to get Aspen Times news in the Post Independent each day, and vice versa. This may take a little getting used to, but in the long run readers will still receive all of their hometown news with a couple of unexpected perks.

We are now producing a valleywide entertainment and events calendar in both papers every day. We will also have a larger, combined sports section that will focus on local teams and local athletes throughout the year.

Even our classifieds will be better. By combining classified ads from the Times and the Post Independent, the classified section will be twice the size of what readers have received to date. You can now place a classified ad in both papers for the price of one.

Of course, some things won’t change. Readers will still have hometown local news in their paper each day. They will still have local letters, columns and editorials (although in a different location). Readers will still have a newspaper focused on what is most important to them.

This is still your paper, only a little bigger and a little better.

Jenna Weatherred

Aspen Times Publisher

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