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Free gas promotion hitting Aspen hotels

Naomi Havlen

Aspen is getting some attention for using high gas prices, of all things, to get people to drive here.

A number of local hotels and property management companies are offering a free tank of gas for anyone who books a stay in Aspen for more than three days as part of the “Aspen’s Got (Free) Gas” promotion.

Of course, given the price of gas these days and the amount of fuel a large SUV can hold, the offer is capped at $75.

When the offer was announced evening, the Weather Channel wasted no time broadcasting the story, and Channel 9/KUSA ran a short story about the offer on their morning news broadcast. The Denver Post also ran a business feature on Tuesday about the unique offer.

At the Aspen Chamber Resort Association board meeting, Molly Campbell, general manager of The Gant, joked that she was just trying to figure out how her hotel was going to afford giving out free gas vouchers when she found herself being interviewed by 9 News on Monday.

According to the Denver Post, Aspen is known as having the highest gas prices in the state by the American Automobile Association in Denver. On Monday, that meant that the price of a gallon of regular unleaded was $2.57 at The Aspen Store – the gas station cooperating with the hotels on the offer.

So far there are 10 properties on board with the promotion: Aspen Meadows, Aspen Square Condominium Hotel, Aspen Lodging Co., Frias Properties, The Gant, Hearthstone House, Hotel Aspen, The Inn at Aspen, Snowflake Inn and The Sky Hotel. Guests must request the offer when they book their stay in order to get in on the deal.

The free gas promotion will last throughout the summer and into the leaf-changing season, ending Oct. 15.

Naomi Havlen’s e-mail address is nhavlen@aspentimes.com


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