For KSNO, it’s only rock and roll, again
As of noon today, the Roaring Fork Valley will once again rock.
KSNO, the valley’s modern-rock radio station before switching to a smooth jazz format last year, will return to the modern rock format at noon today.
According to KSNO director of sales and marketing Josh Behrman, the move to smooth jazz in July of 1999 was initially welcomed, but the warmth quickly faded.
“Obviously there was a lot of backlash for that, a lot of resentment,” said Behrman, who also serves as general manager for local adult-oriented rock station KSPN. “But we thought it was best for the demographics of the valley. It started off great, and then it just fell out. The interest was being lost.
“The valley’s just changing. The youth thing is a big thing. We want to get really involved in that younger demographic.”
Behrman said that reaching out to a younger audience means playing such acts as turntablist Fatboy Slim and rock-rap singer Kid Rock. The station will also feature such specialty shows as hip-hop and an old-fashioned punk show.
“All that stuff that we don’t touch on KSPN,” said Behrman.
Most of the music programming for KSNO will originate out of Avon and will be handled by Radio One. Identical programming will also be featured on KSNO sister stations KZYR in Vail, KSMT in Summit County and KIDN in Steamboat Springs.
KSNO, which can be heard at 103.9 in Aspen, will include local news and weather. Eventually, said Behrman, the station will have local specialty music shows, programmed and hosted by current KSPN DJ Lisa Brickhouse.
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