Food & Wine Classic nears 3-year deal
A new three-year contract between the Aspen Chamber Resort Association and the Food & Wine Magazine Classic at Aspen has been penned but is still waiting for a final signature.According to chamber President Hana Pevny, the contract would represent a departure from the every-year renegotiation ACRA holds with the magazine and its publishing company. It’s something Pevny said she’d like to pursue with other vendors who come to Aspen.”It’s more of a commitment if we can pin them down for three-year deals, rather than once every year,” she said. “It’s nice to know if they’re coming back and if we have to reserve the park.”The Food & Wine Magazine Classic will be back in Aspen, filling local hotels and Wagner Park, from June 10 through 12. The magazine, which is published by American Express, also typically must put a hold on hotels as venues for wine-tasting seminars several years in advance.Even still, Pevny notes, until there is a signed contract with money down, events are never a done deal.”Our deal with Food & Wine is for local management of the event, which we [ACRA] do jointly with them,” Pevny said. “We are looking to work with them for the next three years because we believe it is in the best interest for the community and businesses if we have long-term partnerships.”In July, Howard Alan Events is coming back to Aspen for the third year to produce the Aspen Arts Festival in Wagner Park. The company has signed a three-year contract with ACRA after two years as a successful event.The Aspen Arts Fair is a type of art gallery that brings more than 200 vendors to Wagner Park selling pottery, sculpture, glass, paintings and jewelry. Pevny said the chamber is always pursuing new event producers that might want to “add to our repertoire of events to fill up the calendar.”Naomi Havlen’s e-mail address is email@example.com
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