Aspen native Fletcher Yaw realized a life-long dream when he opened his own bike shop this summer in Aspen. “When the opportunity arose, I jumped on it,” he explained. “I’ve been racing bikes, wrenching and working in bike shops since I was a child. Cycling is a deep-rooted passion.”
Fletcher’s nickname, Fly – which is a play on his initials – was the perfect title for the new biz, which provides sales, service and rentals.
Located within Performance Ski on Hunter Street, Fly Cyclery celebrated its grand opening on Friday, July 6 with an open house. Guests stopped by the shop to check out the space, enjoy apps and inspect the fleet of road and mountain bikes on the racks. Cervelo, Pinarello, and Eddy Merckx road bikes and Maverick mountain bikes are the signature brands.
Friends contributed their talents to put Fly Cyclery on the map. Julie Findley of Esse Design created the logo, handyman Janson Simpson hung the shop sign, and girlfriend Val Alexander provided endless support, spending her nights and weekends helping the new business owner get organized.
“And Tom and Lee of Performance Ski have been my greatest advocates,” he added.Fly Cyclery’s summer season lasts through mid-October. Stop by at 408 South Hunter Street or visit http://www.flycyclery.com.