Flipsyde joins concert bill with Marley
Up-and-coming hip-hop group Flipsyde will open for Damian “Jr. Gong” Marley’s X Games concert on Saturday, Jan. 28 in Aspen’s Wagner Park.
ESPN announced the addition of the Oakland group to the lineup today. Their appearance may prove something of a coup in light of Flipsyde’s sudden recognition for its single “Someday,” which NBC has tabbed to help promote the 2006 Winter Olympics in Torino.
“I think it’s definitely a great band for Aspen and apres X,” said local concert promoter David Laughren of Avalanche Productions. “I think it is a coup.”
Laughren, who books acts for the Budweiser Hi Fi concert series in Aspen/Snowmass over the course of the winter, credits ESPN for aiming for the next-big-thing on the apres X stage, as he often does for the Hi Fi series.
“They’re picking bands on the way up ” maybe not household names today, but they’re going to be household names next year,” Laughren said.
Even Marley, whose album “Welcome to Jamrock” has been nominated for a pair of Grammy Awards, in the categories of best reggae album and best urban/alternative performance, is still on the rise, Laughren contends.
“I think he’s going to break much bigger in the next year,” he said.
Flipsyde released its debut “We the People” last summer; it was relaunched in December when the track “Someday” was chosen to accompany NBC’s Olympic promo, according to the band’s label, Cherrytree/Interscope Records.
The track is featured in a music video that captures athletes vying for a spot on the U.S. Olympic team. Produced by The NBC Agency in a variety of lengths, the video is airing on the network as well as online and on cable . Listen for the infectious track on TV spots, advises Cherrytree/Interscope.
With “Someday” turning into an Olympics theme song, the band has been featured in a Billboard magazine writeup and appeared on “The Tonight Show” in early January.
Flipsyde’s lineup includes vocalist Piper, Steve Knight on vocals and acoustic guitar, Dave Lopez on electric and acoustic guitar, and DJ D-Sharp.
Guitar Player called Flipsyde “a culturally diverse four-man rock/hip-hop collaborative that uses turntables, melodic hooks, stinging rap lyrics, and blazing electric and sweep-picked acoustic guitars to spread a message of social awareness and self-empowerment on ‘We The People.’ “
The band’s bio calls Piper a “a razor-sharp MC from the streets of Oakland.” The group fuses his rhythms with Chilean native Lopez’s Latin influences and electric solos, and Knight’s grainy vocals and acoustic accompaniment.
Asked to describe Flipsyde’s sound for the bio, Piper offers: “Our music is like water, it has no form but can cover you … or morph into anything.”
Piper and Knight were originally signed to the same Bay Area indie label where they had each been working on separate projects. They often helped one another by trading rhymes or guitar parts on each other’s tracks. But, it wasn’t until 2003, in Oakland’s Soundwave Rehearsal Studios, that Dave ” working there at the time ” happened to cross the pair’s path.
“Steve barged into me,” Lopez recalls in the bio, “and it really irked me. But then he started to play ‘Someday’ and I was in awe. I thought right away that I might have something to contribute to it and we’ve been jamming ever since that day.”
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