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Faulty reasoning on water

While up in Aspen on “business” recently (OK, so I managed to squeeze in a couple of runs) I happened upon a story on the Aspen Pure/Fiji issue at the Wheeler Opera House.

The city has clearly been lobbied hard by Fiji to be the sole water distributor at the Wheeler.

I loved the city of Aspen’s procurement officer’s defense of her decision: The bottle doesn’t crinkle and its square shape means that it doesn’t roll when dropped. Please!



I ask Hodgson to squeeze the bottle of Aspen Pure. I don’t hear any loud crinkling. And I do believe the purpose of Aspen Pure’s ergonomic grip is to prevent dropping the bottle in the first place.

It’s clear to me as a Coloradan that Aspen Pure is more “Aspen” than Fiji. Not only is the Aspen name the central part of the brand, but the water comes from a nearby source, not a Pacific island.




James Wall

Cherry Hills Village, Colo.


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