Duo joins forces to offer new Aspen shopping experience
October 17, 2011
ASPEN – Residents and visitors who enjoy shopping for fresh produce at Jack Reed’s market outside of Peach’s Corner Cafe can now find him throughout the cold season at a new location.
Reed has partnered with two business-savvy Aspen women to set up shop indoors for the winter. The Aspen Emporium and Flying Circus will be a unique retail shop, opening at 315 E. Main St., next to the Miners’ Building.
“It’s going to be an unusual retail experience, getting back to funky old Aspen,” said the store’s co-owner, Shirley Tipton.
Tipton and her partner, Shae Singer, leased their new location, which they hope to open Nov. 1. Singer has been involved with other valley businesses including Sashae Floral Arts and Gifts – which has four locations, and which she sold to employees – and currently owns Aspen Electric Cars.
Singer said that Reed’s presence will be good for the store because it will add vitality. Reed is one of many vendors the Aspen Emporium and Flying Circus will feature. The shop will offer as many local products as possible, including jewelry, clothing, art and Reed’s produce.
The shop is not meant to be a cafe, but will feature a state-of-the-art coffee and tea bar for customers who want to grab a mug while perusing the merchandise. There will also be a small meeting place in the back, open for patrons to use.
Recommended Stories For You
Reed says that even though he will try to maintain his Peach’s location about three days a week, he can be open inside the emporium all winter long.
“Customers like to shop outside, but that is only weather permitting,” Reed said. “I can be open [inside the emporium] every day.”
Reed said he was able to remain open outdoors throughout all of last winter, but only on the nicer days. He said customers would come off the mountain from a day of skiing or snowboarding and shop for produce. Jokingly, he said it was easy for those customers to shop outdoors because they were already dressed for the weather.
Reed even set up at the new Main Street location for a few days earlier this month, but Aspen code-enforcement officials asked him to move since his permit to sell outdoors relates only to his Peach’s location.
“We may have jumped the gun,” Reed said.
In order to sell outdoors of the emporium, Reed will need either to transfer his permit information to the new location or simply sell indoors – where he wouldn’t need such a permit.
Singer and Tipton said they want the shop to become a must-see for Aspen visitors.
“[Visitors] will come to Aspen and go to the Maroon Bells, they’ll go skiing, and they’ll come to the Aspen Emporium and Flying Circus,” Singer said.