November 8, 2006
About a year ago, Paula Eaton and Nicole Tarumianz of Aspen teamed up to enter into a joint business venture. As new mothers and former full-time career women, they felt their children were old enough for them to return to work, though they wanted to keep them in their focus. Thus “little dreamers” was born.
The pair drafted a business plan and went to work in the field of monogrammed gifts and accessories. Having noticed that the unique baby gifts and wedding presents they were receiving were not available in the area, they felt they had found the perfect niche. Through their different professional experiences, both brought unique skills to the table. Nicole’s background in public relations enabled them to get ahead with promoting their products and better defining their market; Paula’s previous work as a personal assistant was helpful for their client relations. Together, they share an attention to detail.While their business was inspired by children, and their main product line is for infants and toddlers, they chose not to be limited to that scope. Specializing in gifts and products for all, they also carry items from linen pillowcases to terry-cloth beach towels to backpacks and tote bags.
After spending several days in Denver this spring learning the basics of embroidery, they returned to Aspen to practice on their own apparel. Shortly after launching the business, the two trekked to Atlanta to attend a trade show and gather ideas and items that could be monogrammed. While they were there, they also had the opportunity to work with a company who has been in the industry for years.
Over the course of the year, their husbands have fully supported the endeavor, helping them juggle child care as well as “letting them use the kids as models,” said Paula.
“My husband told me ‘not to go overboard’ and embroider everything in the house,” she added. Since starting little dreamers, they have held trunk shows for friends and friends of friends to choose from their collection or bring in their own belongings to have them personalized.
Turnaround time is a week, with rush orders available for an extra fee. They also offer free gift-wrapping, as well as shipping for an additional fee, helpful for holiday orders.For more information, visit http://www.littledreamersaspen.com (the website will be live later this month), call 925-2921 or email firstname.lastname@example.org.