CycleBar Aspen looks to fill a void with new Spring Street studio
For a town obsessed with cycling, Aspen has long had to go without a dedicated indoor studio. This is something Hayley Killam sought to change.
“Getting in and out in 45 minutes in our busy, hectic lifestyles is attractive to people,” Killam said. “It’s such a good, well-rounded way to keep you cross-trained. I know personally, doing these classes has made me a better cyclist outdoors. I just feel stronger.”
Killam is the owner of CycleBar Aspen, which will have its grand opening Saturday and Sunday. While cycling classes can be found throughout the valley, CycleBar will be the only dedicated studio in Aspen.
Aspen did host the destination pop-up SoulCycle over the winter holidays, which held classes in the old Boogie’s Diner building, but it was never intended to be a long-term visit. CycleBar, which like SoulCycle is part of a chain found throughout the country, signed a multi-year lease at its small studio on 117 S. Spring St. and will be open year round.
“When I heard they were coming, I thought it’s a good opportunity for them to come in and test the market for me,” Killam said of SoulCycle. “They were super successful. They sold out every class, and I just think it showed something like this is needed here.”
Killam is a physical therapist from Austin, Texas. She has been coming to Aspen for the better part of two decades, and is nearly a year-round resident anymore, going as far as finally buying a fat tire bike for the winter months. An avid cyclist and hiker, Killam has long wanted to break into the health industry in a way that gave back to the community, and thought franchising a CycleBar studio in Aspen was the perfect way to do that.
“I love Aspen because of the active lifestyle and the people,” Killam said. “It’s all about community. That’s our biggest goal.”
CycleBar began in 2004 in Boston, and now has franchises coast-to-coast. This includes a handful in Denver and another in Fort Collins. CycleBar Aspen is the first on the Western Slope.
Killam has been working on the Aspen location since May 2016. There was hope for a March 2017 opening, but various delays pushed the debut into the summer. Now, after a week of free community rides to test the water, CycleBar Aspen looks to be a full go this weekend.
“It feels good now. The free rides, it’s been good for us getting people in the door,” Killam said. “I kind of feel like we are already open. It’s just felt good, and the support from the community has felt awesome.”
Classes are roughly 45 minutes each, with a five-minute cool down. Outside of guest instructors — which this weekend includes noted Los Angeles- and New York-based instructor Darryl Gaines — all the instructors are local.
CycleBar Aspen will continue with its community rides this weekend before fully opening for business on Monday. There will be an open house from 2 p.m. to 4 p.m. both Saturday and Sunday, which will include refreshments and raffles.
Prices come in a variety of options, from $40 for a drop-in to $25 per class if purchasing a 100-class pack. The studio offers a 20 percent discount to locals.
“SoulCycle did come in for that pop-up, but I have to stand the test of time,” Killam said. “That’s why we are so dedicated to everyone giving us feedback. I want the locals to be happy.”
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