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Cranberry ski suits out

Aspen Times Staff Report

Say goodbye – or, for some, good riddance – to those cranberry suits that have been so noticeable the last couple of ski seasons.

The Ski Schools of Aspen is changing its image. The cranberry outfits are out and a new design by Polo is in.

Polo has formed a partnership with the Aspen Skiing Co., according to Skico communications director Rose Abello. The Skico’s 1,100 ski instructors will be wearing new outfits next season, and prototypes are already floating around the hills for photo shoots for next season’s marketing pieces.

“It’s a really good-looking red with slate gray accents,” said Abello of the spiffy new outfits. “It’s a deep red, not a neon red.”

The Skico’s environmental affairs department is determined to find a suitable home for the old suits. A few seasons ago, the Skico donated 4,000 outdated mountain operations uniforms to beleaguered residents of Bosnia.


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