Copper reissues the $99 Snow Day Pass
Summit Daily News
Aspen, CO Colorado
COPPER MOUNTAIN, Colo. – It’s been the topic of conversation during football games, and over drinks at the bar: Will Copper’s Snow Day Pass come back again this year?
Sure enough, the pass, named the “Best Ski Pass Deal of 2011” by Westword’s Best Of Awards, is coming back in 2012. Copper’s officials said so on Monday.
For $99, Snow Day pass holders will ski and ride at Copper for the remainder of the 2011-12 season on any day that Copper reports 4 or more inches of snow. On average, Copper gets about 30 such days, records show.
There are no blackout dates and no limitations to the number of “snow days” one can enjoy at Copper, and there are two guaranteed days: With or without the help of Brother Nature, Snow Day Pass holders ski free on Superbowl Sunday (Feb. 5) and Closing Day (April 15).
The pass also includes two friends and family vouchers, good for $69 lift tickets – so pass holders can’t say there are no friends on a powder day. And it’s possible to share even more joy with friends by purchasing the pass as a gift this holiday season as a way to get on the hill or ski more mountains this season.
“We are stoked to be bringing this product back due to popular demand from our Snow Day fans,” Copper marketing manager Nell Bailey said.
It wasn’t a guaranteed come-back, though.
“We weren’t sure if we were going to bring the pass back,” said Dwight Eppinger, the mountain’s interactive, snow reporting and Front Range marketing manager. “Last year, the idea was really based on the great snowfall and tying in with our belief that ‘Everyone Deserves a Snow Day.’ This year, we were listening to our guests and it seemed overwhelmingly they wanted the pass back.”
Eppinger said with the lack of snowfall as of late, mountain administrators are “a little nervous,” but the Snow Day Pass doesn’t stop being a great deal. In the year with the least snow in the past five years, Copper still had 24 days of 4 inches of snow or more.
“That still works out to just about $4 a day,” he said. “A great deal, however you look at it.”
Eppinger added that there could be a snow day in the near future – as soon as this week.
“I spoke with Joel Gratz of OpenSnow.com this morning and he’s optimistic that we may have our first post-pass launch snow day on Wednesday or Thursday,” he said.
Copper’s snow stake webcam allows anyone to tune in after 5 a.m. to see the official reading taken by the Copper Mountain Ski Patrol. If there’s 4 or more inches, Snow Day Pass holders will be notified via email, Facebook and Copper’s homepage.
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