Coors: Trust me, I’m no politician |

Coors: Trust me, I’m no politician

Pete Coors, of the family that founded the Golden, Colo. brewery that bears the Coors name, will face off against Bob Shaffer in Tuesday's Colorado primary for a U.S. Senate seat.

Pete Coors wants voters to know he is neither a lawyer nor an experienced politician. He believes those two facts will help him defeat Bob Schaffer in Tuesday’s Republican primary and earn him election in November as Colorado’s next U.S. senator.In contrast to Schaffer, who is stressing his experience as a former three-term member of the U.S. House of Representatives, Coors is stressing his lack of participation in the political process as a major advantage.”In a U.S. Senate dominated by lawyers and professional politicians, I believe there is room for at least one new senator with real-world business experience,” Coors said.He is attempting in this campaign to show he is like Joe Six-Pack – though he is really part of a wealthy beer-brewing dynasty. He is trying to convince average Coloradans that he is the best man to represent their interests in Washington, D.C.

Coors, 57, is the great-grandson of Adolph Coors, who founded the Golden, Colo., brewery that bears the family name. He has a bachelor’s degree in industrial engineering from Cornell and an MBA from the University of Denver. He now heads the brewing company.His 35 years of business experience demonstrates that he is a “problem solver,” he said.”As a businessman I’ve lived within budgets and created jobs,” Coors said. Based on that experience, he believes the United States can cut spending and balance its budget without raising taxes.Coors doesn’t waste a lot of words when describing his major positions.

Which can either be viewed as a refreshing respite from a politician blowing hot air or a sign that there isn’t much substance there.When asked to pick two issues that he would champion as a senator, Coors keeps it simple: Make tax cuts permanent to stimulate the economy and provide support for the military.”I don’t think anything is more important than our war on terror,” he said. “Protecting the homeland” is the top responsibility of the federal government, he continued.When it comes to the economy, Coors just wants the federal government to stay out of the way. He would vote as a senator to reduce the “crushing tax burden.” Cutting taxes creates more good-paying jobs and spurs more economic growth, according to Coors.

“Keeping money in people’s pockets is the best way to stimulate our economy,” he said.Coors is equally succinct on other issues. On his Web site he offers short, very short, positions on gay marriage and abortion. Regarding abortion, he said he values the sanctity of life and therefore opposes abortion. He believes marriage is between a man and a woman, period.Coors labels himself a “strong supporter of the Second Amendment,” which gives Americans the right to bear arms.More on his positions can be found on his Web site at

Support Local Journalism

Support Local Journalism

Readers around Aspen and Snowmass Village make the Aspen Times’ work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Each donation will be used exclusively for the development and creation of increased news coverage.


Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User