Coming soon: Beer and wine at the Isis Theater?
September 4, 2002
The coming attraction at Aspen?s Isis Theater may be on the menu instead of the big screen.
The theater?s operators have applied for a beer and wine license with the hopes of serving up pale ale with the popcorn, or perhaps a cabernet with the gourmet chocolate ? to adult moviegoers only, of course.
The Aspen Liquor Licensing Authority is scheduled to take up the license application when it meets Tuesday, Sept. 10.
?We?ve had a tremendous number of people ask us to do that,? said Marshall Smith, president of Idaho-based Rocky Mountain Resort Cinemas, which reopened the Isis in June. ?It?s in response to the public?s request. You know, they got the idea from the Wheeler.?
The city-owned Wheeler Opera House has a beer and wine license, and sells both beverages to patrons at film showings there.
It?s becoming more commonplace at art houses and at theaters in upscale locales, according to Smith. ?It?s not that it?s unique in the business,? he said.
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Ski Time Cinemas near Sun Valley, which Smith also operates, has served beer and wine by the glass for five years without incident, he said.
?People don’t go to the movies to get drunk. They have a glass of wine,? Smith said. ?Kids who want to drink under age don?t want to go to a movie theater and pay $7.50 for a glass of wine. If kids are going to drink in a movie theater, they?re going to sneak it in in their coat.?
At Ski Time Cinemas, the alcoholic beverages are sold from just one station at the concession stand, which is staffed by an individual who is of legal age to pour drinks.
At the Isis, Smith has proposed serving beer and wine from one station at both the main floor and lower level concession stands. All five theater auditoriums would become part of the licensed premises, according to his application.
The license would not allow the serving of hard liquor, Smith noted.
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