Colorado skier numbers equal 2006-’07 | AspenTimes.com
YOUR AD HERE »

Colorado skier numbers equal 2006-’07

Scott Condon
The Aspen Times
Aspen, CO Colorado

DENVER ” Colorado’s ski industry offset a poor beginning to the season by posting a hefty increase in business during January and February.

The state’s 26 resorts boosted skier and snowboard rider visits by nearly 7 percent during January and February compared to last season, Colorado Ski Country USA announced Monday. The resorts recorded 5,540,464 skier and snowboarder visits during those months.

A visit is the industry’s standard measurement of business. It includes lift ticket sales and ski pass use.



For the entire season through February, the state’s resorts are about 1 percent behind last season’s pace, the trade association said.

The Aspen Skiing Co.’s performance this season has been similar to that of the state industry as a whole. The Skico’s skier visits were down nearly 10 percent as recently as New Year’s week.




But by the end of February, that deficit was erased, according to David Perry, Skico senior vice president ” mountain division. He said Skico’s skier and rider visits are less than 1 percent behind last season’s mark.

Colorado’s ski industry set a record last season with 12.57 million visits. This season could eclipse that mark, in part because fantastic snow conditions have lured customers and keep luring them. Many ski areas received record or near-record snowfall for December, January and February.

“What started as a relatively slow beginning to the season has turned into one of the most memorable ski seasons for any skier and snowboarder who visited a Colorado resort during the last several months,” said Rob Perlman, president and CEO of Colorado Ski Country USA, in a prepared statement.

scondon@aspentimes.com

News


See more