Colorado ski resorts see big occupancy increases
DENVER -According to a summary of Colorado lodging properties in destination mountain resorts released recently by the Mountain Travel Research Program (MTRiP), the 2010-11 winter season ended with a 5.3 percent increase in occupancy compared to the 2009-10 season. Results were obtained from the Reservations Activity Outlook report that collects lodging data from 10 major Colorado resorts including the Vail Resorts. The summary also revealed that average daily rate among participating resorts was up 1.6 percent and that increases in both occupancy and nightly rate combined for a 7.0 percent increase in the Revenue Per Available Room (RevPAR) -a commonly used measurement in the lodging industry.”MTRiP’s lodging data is distinct from skier and snowboard visits because it tracks destination guests,” explained Ralf Garrison, MTRiP’s director. While occupancy dropped during the early part of the recent recession, it is bouncing back. The ‘long-haul’ destination guest started traveling again and it is certainly good news that Colorado enjoyed increases in both overall skier visits and destination occupancy.”The analysis also revealed that MTRiP resorts outside of Colorado outperformed the state in occupancy with non-Colorado resorts reporting an aggregate increase of 11 percent in occupancy while cumulatively, those resorts experienced a 1.6 decrease in average daily rate. “Though other western resorts experienced a greater increase in occupancy than Colorado, those destinations were unable to increase rates from last season’s level as Colorado did -albeit modestly,” said Tom Foley, MTRiP analyst. “It is another example of how rate sensitivity continues to be key to the strategic decision-making process, and shows how even moderate year-over-year discounting has an impact on occupancy.”
Data is derived from a sample of 265 property management companies in 15 mountain destination communities, representing 24,000 rooms across Colorado, Utah, California, and Oregon and may not reflect the entire mountain destination travel industry. Results may vary significantly among/between resorts and participating properties.
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