Colorado ski map drops Vail |

Colorado ski map drops Vail

Chris Outcalt
Vail correspondent
Aspen, CO Colorado
Colorado Ski Country USAColorado Ski Country's new promotional map of ski resorts doesn't show Vail, Beaver Creek, Breckenridge and Keystone. Vail Resorts, which operates the four ski areas, dropped out of the trade group last spring.

VAIL, Colo. ” Four ski mountains, including Vail, are noticeably absent from a new promotional map printed by Colorado Ski Country USA.

Ski Country ” a state trade group formed in 1963 to promote skiing in Colorado ” reprinted its aerial-view maps this year, after Vail Resorts announced its plans to leave the group. Vail Resorts’ mountains ” Vail, Beaver Creek, Breckenridge and Keystone ” are no longer identified on the map.

Ski Country spokeswoman Jennifer Rudolph said the maps were reprinted so they would accurately reflect the group’s membership. The company began distributing the new maps earlier this month.

Vail Resorts announced in May its plans to leave Ski Country, decreasing the total number of ski areas in the organization from 26 to 22.

“We’re not members anymore, so we’re not on the map,” said Vail Mountain spokeswoman Jen Brown.

Vail Resorts decided to pull out of the trade group because it focused too much on marketing and not enough on public policy, Vail representatives said at the time.

Colorado Ski Country has also reprinted all materials that previously identified it as a 26-member organization.

Rudolph said Colorado Ski Country would work with Vail Resorts again in the future.

“It would be nice to have a relationship with them at some point,” she said. “But we’re plowing ahead with all of our programs that we’ve been working on over the summer … we’re just happy that we have two mountains open already.”

Loveland and Arapahoe Basin have opened for skiing in Colorado.

Support Local Journalism

Support Local Journalism

Readers around Aspen and Snowmass Village make the Aspen Times’ work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Each donation will be used exclusively for the development and creation of increased news coverage.

For tax deductible donations, click here.

Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User