City may expand special events budget
July 19, 2010
ASPEN – City Council today will begin reviewing a proposed expansion of Aspen’s special events and marketing budget to fund more projects.
The events include an anticipated partnership with LIVESTRONG, the cancer awareness organization founded by Lance Armstrong, that would benefit the 2011 Aspen Cycling Festival.
In a letter to event staff, LIVESTRONG development director Nicholas Denby expressed excitement about “the level of enthusiasm that already exists” among city staff, referring to conversations between the organization and event planning staff.
The letter outlines a possible new event during the festival, an Aspen backcountry marathon, which would come with a $28,300 price tag, according to the application that will go before the council today at its 5 p.m. work session.
Conversations between the city and LIVESTRONG are in the budding stages, and no decisions have been made, the application says.
The application also requests $5,000 to add a street festival to the event, as well as the same amount for a new Latino festival.
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Several other event options were weighed as part of a drive to boost the number of special events in Aspen, including a car collector auction, an art auction and a professional bicycle race.
The budget for the backcountry marathon lists a number of items that make up the $28,300: $8,000 for a finish-line party, $6,500 for T-shirts for volunteers and event participants, and a $6,000 advertising campaign, to name a few.