Chili and brews bring ’em out | AspenTimes.com
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Chili and brews bring ’em out

Aspen Times Staff

The third annual Chili Pepper and Brew Fest in Snowmass last weekend far surpassed previous years’ attendance and exceeded expectations during what is usually a slow time.The town estimates more than 1,200 visitors and locals attended Friday’s festivities. More than 4,000 came on Saturday, nearly matching attendance when the Nitty Gritty Dirt Band played a free show on Fourth of July weekend in 2004. Those numbers also exceeded the total of 1,200 attendees at the festival in 2004 and 3,000 in 2005.”It was a simply awesome way to start off the summer,” said Snowmass Village Marketing Director Susan Hamley in a news release. “And we achieved peak numbers in what has traditionally been considered an off-peak time.”About 25 percent of visitors are believed to have come from Denver, mountain towns and other cities along the Front Range. Snowmass Village credits that number to aggressive print and radio advertising, sponsorship from the Denver Post, KBCO.com, street teams and other promotional efforts.This year the festival offered a free Chili Express bus from Aspen, which was also popular.”It was a great way to start off the summer,” said Eddie Zane, owner of Zane’s Tavern on the Snowmass Village Mall, in a news release. “The most food sales we’ve ever had was at last year’s Mardi Gras, and on Saturday we did just under that. For June, that’s simply phenomenal.”Snowmass will continue its summer events with the Summer of Free Music Series on June 29, which will feature singer and guitarist Tab Benoit. July 1 will feature a free concert by gospel group the Blind Boys of Alabama and a laser show by internationally recognized designer Jeff Silverman.For more information on other Snowmass summer events, visit http://www.snowmassvillage.com or call 1-800-SNOWMASS.


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