Channel 8 expands service downvalley
Local television station Channel 8 in Aspen will begin broadcasting in Basalt and El Jebel on Nov. 1. The station hopes to expand service to Carbondale and Glenwood Springs by mid-winter.
Channel 8 owners are hoping it will provide the station an advantage, because many of the local business owners who make advertising decisions live downvalley and will now have an opportunity to see the programming in which they are purchasing air time.
“Channel 8’s expansion benefits the entire valley with new programming plus an opportunity for Roaring Fork businesses to reach the downvalley market in the most effective way,” said program director John Masters.
Last week, Channel 8 announced affiliation with Recreation Resort Network (RRN), a new international television and marketing group supplying travel, weather and ski resort information, resort programming and international ski resort advertising.
RRN signed a five-year deal with Channel 8, providing resources to help the Aspen station become a major player Colorado ski resort television arena. RRN sells air time on Channel 8 to national advertisers and will also provide new national and international programming and information resources, including Internet partnerships to RRN affiliates.
“The RRN deal, combined with innovative use of technology, enables us to reach our goals of providing high-quality creative programming and accurate, useful information to all of the Roaring Fork Valley,” said Channel 8 General Manager Sequoia Sun.
Expansion to Basalt will increase Channel 8’s reach by 2,000 cable subscribers and 5,000 residents. Currently, Channel 8 reaches 10,000 Aspen, Snowmass Village and Woody Creek cable subscribers and 22,000 visitor lodging beds.
Channel 8 began programming in the Aspen area in March 1998. Programming includes original shows on performing arts, jazz, fine art, skiing and winter sports, adventure and travel, recreation and activities, local weather and events, fashion and style, movies and entertainment, real estate, long-format advertising, products and services.
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