Change of Kolor: Pottery business is goin’ mobile
August 15, 2005
Kathie Schulman’s business has moved a handful of times since it opened in 1999.But the Kolor Wheel is about to move a whole lot more.The paint-your-own pottery studio on Mill Street is closing at the end of the month. It will then go mobile.Schulman, an artist who specializes in all aspects of pottery art, will run the business from her Jeep Grand Cherokee. A good deal of her current business comes from traveling to homes and other places for parties, she said, so running a mobile enterprise makes sense.
“Being tied seven days a week to a retail store by myself here in town is tough on me physically,” she said.Initially, it was difficult to simply educate people about pottery and the process that goes into the art.”When I first opened, no one understood what [the business] was,” Schulman said. “It took a long time to get people into the groove.”Over the years, she said she has woven herself into the community fabric and word of mouth has helped the Kolor Wheel succeed.While some customers are sad the shop itself will close, others have told Schulman she is onto something.
“The response I’ve gotten so far has been excellent: Everybody’s saying, ‘Wow, what a great idea,'” she said. “Part of it is because our community is so busy that to find the time to come into the store is difficult.”A potential marketing strategy could raise eyebrows around town, she joked.”I think in San Francisco they used to wrap cars with advertising. I don’t know if I’d get away with it in this town,” Schulman said with a laugh.The glazing and firing of the pottery creations will be done at her home studio. The last chance to paint at the studio at 205 S. Mill is Aug. 28. Projects that are unclaimed by Aug. 31 will be donated to charity. Schulman is accepting fall and winter reservations for pottery parties and other events at 544-6191.
“I think it’ll be great for everyone, and I appreciate that all the people around town have been so great to me,” she said. “I just hope the gas prices go down.”Chad Abraham’s e-mail address is firstname.lastname@example.org