Carbondale rodeo back in the saddle | AspenTimes.com
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Carbondale rodeo back in the saddle

John Colson

A surge of interest among business owners in Carbondale this week seems to have saved the Carbondale Wild West Rodeo series from an untimely demise.Some local business owners were alarmed to learn that this week’s rodeo at the Gus Darien Memorial Arena east of Carbondale had been canceled, and that the popular weekly event might not happen at all this summer.By the middle of the week, though, an effort was under way to do something to keep the series afloat for this season, including an offer by The Valley Journal to match $2,500 in sponsorship pledges by other local businesses.And by Wednesday at noon, a local businessman who took it upon himself to drum up sponsors for the event said he had pledges for approximately $3,000.That would mean possibly $5,500 in sponsorship fees, which organizer Roger Frahm of Rim Rock Rodeo in DeBeque indicated would be enough to keep the rodeo going.”We can put it together by June 24,” promised Frahm, elated by the news that local businesses were “stepping up to the plate,” as he had earlier termed it.The rodeo series, which was a well-attended weekly event last summer, was to have started today and run every Thursday through mid-August.But Frahm announced by letter to the town of Carbondale last week that he was unable to sign up enough local sponsors to cover the operating expenses for the rodeo, which he said costs between $5,000 and $6,000 for a season.And that, he wrote, meant there would be no rodeo.Frahm said he had a representative in town for two weeks, trying to interest local businesses in $300 sponsorship agreements, which paid for advertisements in his Rimrock Rodeo Review magazine, and the right to put up a sign at the rodeo grounds.Earlier this week he had been upset over what he said were disagreements over the installation of a sound system at the arena and the removal of a fence in what Frahm would like to use as a parking area behind the venue.


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