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Business briefs

Aspen Times Staff Report
Aspen, CO Colorado

CARBONDALE ” For the second consecutive year, Carbondale-based Blue Tent Marketing has won gold for the best postcard-style campaign.

The award was given by MarketingSherpa, a research firm based in Warren, RI., that specializes in tracking what works in all aspects of marketing. The annual MarketingSherpa Email Summit in Miami is billed as the largest event in the world focused exclusively on email marketing.

“In a campaign like this, execution is everything,” said Hilary Pecheone, marketing manager at MarketingSherpa after the awards ceremony held in March. “Blue Tent had the temerity to combine a simple holiday greeting postcard-style email with a holiday-themed survey of their clients’ business needs.”

Founded in 2002, Blue Tent Marketing is a privately held Internet marketing agency that specializes in helping small- to medium-sized companies by providing website design and development, search engine marketing, and email marketing programs.

ASPEN ” Tricia McIntyre, president of Aspen Luxury Rentals, has announced a partnership with Private Trade Winds, a luxury access company based in California, to expand current services and to further market rental properties to prospective clients.

Private Trade Winds is an “invitation only” service provider to owners and renters of various luxury villas and elite products.

McIntyre also has recently founded the Association of Estate Rental Agents, and will be attending the Luxury Travel Expo in the fall of 2009 in Las Vegas.

Aspen Luxury Rentals is a full-service rental agency, offering a collection of private vacation residences in the Aspen/Snowmass area.

GLENWOOD SPRINGS ” The Independent Community Bankers of America named Alpine Banks of Colorado a top honoree in the 2009 ICBA National Community Bank Service Awards for the bank’s outstanding leadership in its “Loyalty Visa Check Card” program.

Started in 1997, the program initially offered an education loyalty card to reward customer loyalty and to benefit students, teachers and schools needing classroom support. Since the program’s inception, it has expanded to offer loyalty cards serving local causes.

Among the loyalty card offerings is an arts, environment, community and Colorado Mountain College loyalty card. The latest addition, the Americas loyalty card, celebrates Latin-American heritage. Alpine Bank, headquartered in Glenwood Springs, donates 10 cents every time a customer uses their loyalty card and the monies benefit various nonprofit organizations and community projects within each loyalty card’s respective focus.


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