Volvo the official vehicle of SunlightRoaring Fork Volvo is the official vehicle of Sunlight Mountain Resort.As part of the sponsorship Roaring Fork Volvo will be the title sponsor of the resort’s 40th Annual Ski Spree event Feb. 9-11 – an event benefiting the Sunlight Volunteer Ski Patrol. “We are excited to be the official vehicle of a resort with such close historical and personal ties to the community,” said Randy Tuggle, vice president at Centre of the Rockies, the parent company of Roaring Fork Volvo. “To be supporting such a charming, timeless family event revered by locals and tourists alike not only makes good business sense, but is also a great fit with Volvo’s emphasis on family and safety.”Ski Spree is Sunlight Mountain’s 40th birthday bash, with highlights including the annual cardboard derby, an outdoor drink mixology competition that tests the talent of the local bartenders on homemade snow bars and live music from the band Oakhurst. In town there will be more activities, including broomball, a chili cook-off and a torchlight parade.For more information, call 945-4100 or visit http://www.centreoftherockies.com.GrassRoots TV12: Business of the YearThe Aspen Chamber Resort Association named GrassRoots TV12, the nation’s first community access television station, Nonprofit Business of the Year at its annual award luncheon Jan. 11 at the Crystal Palace.”As we celebrate 35 years in this community, fresh ideas and receptive, open minds are what fuel GrassRoots TV,” said John Masters, GrassRoots TV executive director. “It is a pleasure to be recognized by the chamber as the nonprofit business of the year because we take serving both for-profit and not-for-profit businesses in this community seriously. Over the years, [we] have grown our service to them with better equipment and a professional staff, so that anyone can walk in the doors at GrassRoots TV and produce a show.”GrassRoots TV12’s involvement in civic, charitable and professional organizations over the years includes more than 135 local nonprofits that accessed the station in 2006. GrassRoots TV12 is the only local media with a mission to provide unlimited access opportunities so any individual, organization or business in the Roaring Fork Valley may communicate with the local community.For more information about GrassRoots TV programming, call 925-8000 or visit http://www.grassrootstv.org for a schedule and live stream.Local sports shops get Retailer of Year honorsSnowSports Industries America named Four Mountain Sports and D&E Ski & Snowboard Shop the Mountain Region SnowSports Retailer of the Year. SIA – the national nonprofit trade association representing the winter sports industry – made the announcement Jan. 9.This distinction was based on nominations from representatives and suppliers within SIA. The awards recognized shops for innovative marketing ideas and outstanding retail promotions.”This tremendous award speaks volumes about our team’s hard work and dedication and we are honored to be recognized by our own within the snow sports industry,” said Derek Johnson, managing director of rental and retail for Aspen/Snowmass. In December, D&E Women, a women-specific ski and snowboard shop, opened above Aspen’s downtown D&E location.According to SIA, Gorsuch Ltd., with stores in Aspen, Vail, Beaver Creek and Keystone, was another retailer that received a significant number of nominations.The SIA SnowSports Retailer of the Year Award Ceremony takes place Jan. 23 during the Las Vegas trade show in the Mandalay Bay Convention Center.
This wasn’t my best work. I still stand by my original picks to win each of the snowboard contests at X Games Aspen 2023, but fate chose poorly. The main lesson? Don’t pick against Mark McMorris, Marcus Kleveland or Scotty James, unless you have a very good reason.