This writer has worked his way through a recent publication called “The Storyline.” It was issued by the Aspen Skiing Co. and its co-developer, Intrawest Corporation, in order to describe the Base Village project.
Now, I have thought, with my primary career in advertising, that I am a copywriter. Not no more!
I realize I’m not fit to sharpen this guy’s pencils, whoever the author is. Just like the burbling Brush Creek, described several times within the work, this bird’s stuff is burbling balderdash at its top-most level.
Along with the beautiful photos of Mount Daly, Capitol Peak, glowing aspen trees in the fall and other natural wonders, there are examples of the most purple prose one might ever read.
We are almost led to believe Base Village will heighten the mountains and bring back all the picturesqueness of cowboys, cattle, corrals, haystacks and manure. A few quotations from this brochure will tell my reader what to expect when the project is up and running.
Hopefully, as you read “The Storyline,” it will become evident that, like everyone who has discovered Snowmass since its inception 35 years ago, we, too, have fallen in love with the place, its fascinating early history, its friendly people and the magnificence of its cultural setting.
We couldn’t be more excited.
Again: “Snowmass will be elegantly rustic, ranch-inspired and relaxed. It will bring back some of the authentic Rocky Mountain qualities that have disappeared from the region over the years. It will add notes of `fresh’ and `wild’ to the refinement of Aspen, creating a combination that will be irresistible.”
Ah, yet again, meaning the development, not our town, the author goes on: “Snowmass Village is a high alpine village streaming with bright sunshine and soft shadows, sidewalk cafes and open terraces, fine dining and exhilarating nightlife. The burbling sounds of Brush Creek add a third dimension to stunning views of the aspen groves and wildflower meadows of summer, while the snows of winter cover the wonderland just steps outside the front door.”
I could cite more, but I am transported. I simply can’t go on! Boy, is this guy good!
Is it any wonder that our city fathers seem to be swallowing up this project hook, line and sinker?
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