Bad timing for fare hike
August 2, 2010
If United is thinking about raising airfares into Aspen, to this I must say no. In part here is why.
More than 55 percent of the adults in the U.S. labor force have experienced a loss of income. More than 48 percent of Americans say their household’s financial situation is worse now than at the start of the recession. More than 71 percent of Americans have cut back on spending when it comes to higher-priced items. Like airfares. In fact more than 57 percent have cut back or canceled vacation plans.
When it comes to net worth the average American has seen a lost of 25 percent or more, the most since WW II. On average it takes six to eight years for full recovery to prior levels of wealth. On top of this at the end of this year the Bush tax cuts will expire. This means that middle-class Americans will see the largest tax increase in history. About 63 percent of Americans say it will take three or more years before the recession ends.
The Aspen Skiing Co. has spent millions and millions to make our area the very best ski area in the United States, if not one of the best in the world.
The area workers depend upon the tourists who come here for their only source of income.
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The recession has had a terrible impact on local business. Just think how many local business owners have had to close their business. Think how many more are now unemployed due to the longest and most severe recession since the Great Depression; not only in our area, but nationwide.
Someone in the corporate world of United should pay close attention to the survey just released by Pew. The above facts can be found at: http://www.pewsocialtrends.org. This survey explains better than any other what is really going on with the U.S. economy.
So United, if you are considering raising airfares into Aspen: To this I must say no.
Harry Temple III