Aussies are still on top | AspenTimes.com
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Aussies are still on top

The number of Australians coming to Aspen for ski trips is expected to dip this season but it will likely remain the top international market.

International guests accounted for about 20 percent of the Aspen Skiing Co.’s 1.56 million “user days” from skiers and snowboarders last season. Aussies accounted for 38 percent of the international visits, according to Skico Vice President of Marketing Kitty Boone.

She anticipates the numbers of visits from Australians to decrease due to economic woes there. Australia’s economy has become weakened from problems in Asia, so Aussies have become more price conscious or even eliminated ski trips.

The Skico’s other leading foreign markets are Brazil, Germany and the United Kingdom. Brazil and Mexico, Boone said, probably hold the greatest growth potential.

Although Italy accounts for only a small fraction of international business, it is one of the quickest growing markets, Boone noted. Northwest is promoting its service from Venice, Italy, to Amsterdam, then direct to Minneapolis. A Northwest affiliate flies direct from Minneapolis to Aspen.


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