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Aspen’s vicious cycle

I read the article in The Aspen Times (June 19) concerning Geraniums and Sunshine. Geraniums was in the first issue, 1976, of The Aspen Catalogue.

Then, as today, Jane Click, the owner of Geraniums, has always been a leader in the nuances of creative, boutique retailing. The artisans she represents and her sense of merchandising have enabled her to remain a successful destination boutique for 30 years.

A rarity in retailing.

As regards to Jake’s vicious cycle, Jake is right;

“If you had more customers, you’d make more sales. If you had more sales, you could pay your rent.”

What’s missing, Jake, is visitors, and the reason is because Aspen has grown boring. Boutiques like Geraniums are going out of business. There are empty store fronts on our premiere shopping mall. Night life, defined as people shopping, clubbing, and meandering through town is nonexistent.

As long as rents continue to escalate and merchants are pushed out of business, our product, Aspen, will continue to become less desirable. That is the cycle, Jake.

Andy Modell

The Aspen Catalogue


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