Aspen’s Ski.com, other ski-tour operators join forces
ASPEN – Aspen-based company Ski.com announced Monday it is forming a joint venture with two of the largest ski-tour operators in Brazil and Mexico to focus on getting more Latin American skiers to visit resorts in North America and Europe.
Ski.com’s new business partners are Viajes Holam of Mexico and SKI Brasil.
“Through this new relationship, Viajes Holam and SKI Brasil will utilize Ski.com’s proprietary reservation system and online booking technology while still growing their own brand identities,” the statement from Ski.com said. “The new alliance will also allow access to Ski.com’s industry-leading inventory of lift tickets, hotels, condominiums, private homes, flights, ground transfers, rental cars, rental equipment and more.”
Skiing has become a popular activity for Latin American travelers. Mexico is already the second top source of international travelers to the U.S., and Brazil is ranked seventh. International travel to the U.S. is expected to increase from 59.7 million visitors in 2010 to more than 80 million by 2013, according to the U.S. Department of Commerce.
“This new joint venture will target Viajes Holam’s and SKI Brasil’s existing client base and also Mexico’s and Brazil’s general population of untapped potential skiers and snowboarders,” Ski.com’s statement said.
The three tour operators are already collaborating on marketing and integrating technology to prepare for a launch in time for the 2012-2013 ski vacation booking season.
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