Aspen’s lift tickets highest in the land
Aspen once again has the highest lift ticket price in the land, but this time it isn’t alone.
The Aspen Skiing Co.’s $65 single-day lift ticket price is currently being matched by Deer Valley, Utah.
Vail, which typically hovers close to Aspen’s price, was at $63 as of Tuesday.
The Skico raised its price to $65 Saturday, when the first wave of the Christmas crowd started filtering in. The Skico is also charging $45 for a half-day ticket and $29 for a last call ticket purchased after 2:30 p.m.
Skico spokeswoman Rose Abello said she didn’t know if $65 is the highest the Skico will go. “I can’t even begin to guess.”
The Skico uses a variable pricing method where it bases the single-day ticket price on the quality of conditions and demand.
Last season the Skico’s ticket price didn’t top out until mid-February. It didn’t charge top dollar during Christmas and New Year’s last season because snow conditions were mediocre. The price increased along with the snow base.
This year, the early-season snow allowed the Skico to go for the gusto sooner.
Deer Valley is one of only a handful of resorts that can match Aspen for luxury and exclusivity. It has gained a reputation for offering the best service in the ski business. The price also reflects powder. Utah resorts, like those in Colorado, have enjoyed a snowy start to winter.
While the Skico’s walk-up window rate is up to $65, customers were also able to cash in on significant discounts again this season. Multi-day tickets were available for the second straight season for as little as $39 per day.
Skico officials insist that few people actually pay the top window rate.
The company sold more than 100,000 tickets at $39 last season and anticipated passing that mark this year, according to Skico Chief Operating Officer John Norton.
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