Aspen’s lift ticket price its highest ever
December 23, 2013
Aspen Skiing Co. is charging its highest price ever for a single-day, walk-up lift ticket, thanks in large part to good early conditions that it touts as once-in-a-generation.
Skico boosted its single-day, walk-up ticket price to $119 last weekend once all four of its ski areas were open. Aspen Mountain and Snowmass opened earlier than scheduled. Aspen Highlands and Buttermilk opened Dec. 14, as planned. A lift ticket is good at all four ski areas.
The window price is climbing to $124 per day starting today, according to company spokesman Jeff Hanle.
"It looks like this will be our peak pricing," Hanle said.
The price is expected to be reduced to $119 after the holiday period and then go back to $124 during Presidents Day weekend and spring break. Occasionally, Skico's price increases later in the season if conditions warrant it.
The highest price last season was $117.
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Skico says its customers have plenty of options that allow them to avoid the peak rate. It gives discounts for multi-day tickets purchased at least one week in advance. For example, a two-day adult lift ticket purchased for the week of Dec. 29 is now being sold for $198, which is $99 per day. A five-day lift ticket for that week can be purchased in advance for $495.
Discounts also are offered at the window for multi-day purchases.
"If you purchase in advance, you're always going to save more," Hanle said.
Skico also charges $5 for an Radio-Frequency Card, which is a scannable lift ticket. It's a one-time charge. The card can be reused, and customers who possess theirs from prior seasons can use them when they return this season.
Vail Mountain typically runs neck-and-neck with Aspen for the highest lift-ticket price in Colorado.
Vail will charge $129 for its walk-up window price for a single-day lift ticket over the holidays if it isn't purchased one week in advance, according to a sales representative. It does offer a discount for advance purchases on single-day and multi-day lift tickets. For example, the single-day ticket price for Dec. 29 is $119 if purchased seven days in advance, according to the Vail Resorts website.