Aspen U features talk on how creativity can aid green causes |

Aspen U features talk on how creativity can aid green causes

Staff report

An advertising agency executive who turned his creative talents toward easing the California drought earlier this year is speaking today in Aspen about the results.

Winston Binch, chief digital officer of Deutsch North America, will be the featured speaker at Aspen Skiing Co.’s Aspen U Speaker Series at the Limelight Hotel at 5:30 p.m.

“Winston Binch will talk about what happens when ad guys get tired of selling stuff and turn their energies to good (or to be diplomatic, ‘better’),” wrote Aspen Skiing Co. Vice President of Sustainability Auden Schendler in an email to potentially interested parties.

Binch is a member of the board of directors of Protect Our Winters, a nonprofit organization founded by snow-sports athletes to try to change policies that affect climate change. Protect Our Winters has been embraced by Aspen Skiing Co. and other firms in the ski industry.

In June, the firm Binch works for organized a “Futurethon” event in collaboration with Hack for L.A., a civic-hacking organization, and Global Shapers, a youth leadership group. The event combined 30 professionals in advertising, technology and design with 30 students from the University of Southern California. They spent a weekend exploring ideas for reducing water usage and reclaiming sustainable water. California endured its fourth year of drought in 2015.

Binch will share the results of the event. The idea is to show how similar efforts could be applied to other environmental issues.

The event is free and open to the public in the meeting room off the Limelight lobby. The Limelight will be offering its usual $4 draft beers and $10 pizzas.

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