Aspen tops state in occupancy, lodging room rates in January
Aspen lodges charged the highest room rates in the state last month, but they hardly drove away visitors.
Aspen lodges were 81.3 percent full and charged an average daily rate of nearly $600 in January, both tops in the state, according to a report issued Saturday.
The Rocky Mountain Lodging Report, which is commissioned by the Colorado Hotel and Lodging Association, said of the 32,054 available room nights in Aspen last month among the lodges it surveyed, 26,073 of them were full. January’s showing was 2.5 percent better than the same month in 2016, which had a 78.8 percent occupancy rate.
Aspen guests also paid an average of $598.30 per night, compared with $545.96 in January 2016, the report said.
Vail had the state’s second-highest occupancy rate, 78.2 percent, as well the second-highest average room rate, $501.73.
The state’s lowest occupancy rate belonged to Estes Park — 24.5 percent. An average room rate of $70.04 was low enough to give Grand Junction bottom honors in that category, with Craig’s $73.24 average not far behind, the report showed.
Among the state’s ski resorts surveyed — Aspen, Breckenridge, Steamboat Springs, Telluride, Vail, Winter Park and others — the occupancy rate was 68.2 percent last month. The average room rate was $366.93.
Colorado cities as a whole filled 59 percent of their rooms in January at an average rate of $165.42 per night.
Glenwood Springs, meanwhile, filled 48.4 percent of its rooms in January. The average nightly rate was $120.68.
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