Aspen teams with Steamboat, Winter Park to offer special ski pass
November 4, 2011
DENVER – The Aspen Skiing Co. teamed with Steamboat and Winter Park on Thursday to announce a new ski pass targeting Front Range skiers and riders.
The three resorts announced Thursday that they will sell the Colorado Triple Play Pass – good for two days each at Aspen-Snowmass, Steamboat and Winter Park – for $299 for adults, 13 years of age and older, and $249 for children 12 years of age and younger. A limited number of passes will be available, according to a statement, but that number wasn’t disclosed.
The resort operators unveiled the pass at a press conference at the Colorado Ski Expo in Denver, where it will be available starting Friday. It will also be for sale at participating Christy Sports stores in the Front Range, and online at http://www.ColoradoTriplePlay.com.
Aspen Skiing Co. spokesman Jeff Hanle said the pass may appeal to customers who otherwise aren’t buying tickets to Aspen-Snowmass.
“A lot of the stuff we’re doing this year is getting ourselves out in front of new customers,” he said.
The passes must be purchased at least seven days before the first use. They are blacked out at each resort Dec. 27-31. All told, passholders will have access to almost 10,000 acres, about 70 chairlifts and 13 terrain parks.
Recommended Stories For You
The Colorado Triple Play Pass likely will appeal to skiers and riders looking for diversity and different kinds of experience from the resorts along Interstate 70, according to Hanle. Each of the three resorts is at an “old-school, authentic location” and in the case of Aspen and Steamboat, they are old ski towns.
The Triple Play Pass faces stiff competition from Vail Resorts for skiers and riders who hit the slopes often.
Vail’s adult Epic Local Pass is $519. That provides unlimited access to Breckenridge, Keystone and Arapahoe Basin, along with 10 restricted days at Vail Mountain or Beaver Creek.
The adult Summit Value Pass offers unlimited skiing and riding at Keystone and Arapahoe Basin, along with restricted access to Breckenridge, for $429.
The Triple Play Pass really isn’t oriented toward hometown skiers and riders at Aspen-Snowmass, Steamboat and Winter Park, at least not those who already purchased passes. A Roaring Fork Valley resident would have to pay for two days here to get the two days at Winter Park and two days at Steamboat. There is no tweaked pass available to passholders at any of the three resorts.
This program is the first time in recent years that the Aspen Skiing Co. has teamed with another ski area to offer a pass. Intrawest owns Steamboat and operates Winter Park.