Aspen Sports all about the ladies | AspenTimes.com
YOUR AD HERE »

Aspen Sports all about the ladies

Jeanne McGovern

Sticks on chicks. Babes on boards. Mountain mommas. Call them what you will, but there’s no denying the fact that when it comes to skiing, women are a force to be reckoned with. So much so, in fact, that one local sports shop is dedicating a whole day to them.Ladies Day at Aspen Sports is Tuesday, Dec. 7, and the lineup of free events is all about women, fromskiing and equipment to clothes and cocktails.”We know the important role women play in the market, so we decided to take a whole day and make it all about the ladies,” said Ron Morehead, manager of Aspen Sports on the Cooper Avenue mall, where all of the day’s off-mountain events will take place. “We’re not going to push anything on anyone, but we wanted to take all that we know to the public and have some fun with it.”The day’s 12-hour schedule of ski- and spa-related happenings begins at 7:30 a.m., when adrenaline junkies can snowshoe or skin up Aspen Mountain on a guided tour. For those who prefer to get their exercise indoors, yoga is at 8 a.m. On the downhill side of things, women’s ski guru Kim Reichhelm will lead small groups of advanced skiers at 10 a.m. and intermediates at 1:30 p.m. Both will be on Aspen Mountain with free ski demos provided. Reichhelm, a U.S. Ski Team veteran and two-time World Extreme Skiing Champion from Crested Butte, offers women’s ski clinics around the world through her Women’s Ski Adventure and Ski with Kim programs.”I’ve know Kim for 20 years, and she’s great at this,” said Morehead. “I think it will be a real eye-opener, regardless of your level of skiing.”Après-ski promises to be similarly informative, with a ladies boot-fitting seminar, led by Reichhelm and Morehead, at 4 p.m. An open house at the store from 3-7 p.m. includes a wine tasting and hors d’oeuvres, as well as “high altitude skin evaluations” courtesy of The Aspen Club & Spa. A massage chair, free ski demos and storewide discounts will be available all day, and hourly raffles will include K2 skis, spa treatments, an Obermeyer outfit, a Nils parka, Maui Jim sunglasses, Giro helmet and more.”It’s going to be an all-day party. Our guys will be dressed in ties, and they’ll be here just to serve the ladies,” Morehead said of the store’s male employees.All Ladies Day events are free, but reservations are required to ski with Reichhelm, as well as for yoga. Call 925-6331 to reserve a spot or for more information.Jeanne McGovern’s email address is jeanne@aspentimes.com