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Aspen, Snowmass about to get busy

Aspen Times Staff Report
Aspen, CO Colorado

ASPEN ” Expect a surge in tourist business beginning next weekend, according to the latest lodge occupancy reports for Aspen and Snowmass Village.

Advance bookings in both towns already are higher than actual occupancies recorded for those weeks last year. In Aspen, reservations on the books as of Feb. 29 would produce an occupancy rate of 87 percent for the week of March 16-22, the report showed. The actual occupancy for that week last season was 76 percent.

In Snowmass, current bookings would produce an occupancy rate of 78 percent for March 16-22. The actual rate last season was 73 percent.



Business is getting a boost during that week this season because of the early date of Easter, on March 23, according to tourism officials. Spring break also begins that week.

The occupancy reports are conducted every two weeks by Stay Aspen Snowmass, a central bookings agency. The study sponsors are Aspen Chamber Resort Association, Snowmass Village Resort Association and Aspen Skiing Co.




The latest report shows business in both towns in February was either flat or on par with last season, depending on your point of view. Average occupancy in February for Aspen’s lodging industry was 85 percent compared to 84 percent last year.

In Snowmass, the average occupancy was 76 percent for February ” the same as last season.

Advance bookings for March indicate business is slightly ahead in Aspen and slightly behind in Snowmass Village. Reservations on the books as of Feb. 29 would produce occupancy of 78 percent in Aspen. Comparable bookings at the same point last year produced occupancy of 75 percent.

In Snowmass, reservations on the books for March as of Feb. 29 produced an occupancy of 71 percent compared to 72 percent last year.

The actual occupancies typically rise a few points because of latecomers.

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