Aspen Skiing executives know local skiers are hurting
ASPEN – Aspen Skiing Co. executives say they are well aware that many local skiers feel the sting of the recession and might not be able to afford to ski as much as they want next winter.
“We think that locally people are going to be scrutinizing their purchase just like the destination guest might be scrutinizing what they spend,” said Skico Senior Vice President David Perry.
Some businesses have eliminated employees’ recreation benefit, which provides workers with funding to apply toward a ski pass, gym pass or recreation equipment. Other employers are assessing if they can provide a ski pass to workers this winter as part of a wage and benefit package.
Skico President and CEO Mike Kaplan said some local skiers will conduct a cost-benefit analysis to determine which pass to buy.
“They’re doing the math much more closely on what they paid, the number of days they skied and how many days they’ll ski next year,” Kaplan said. “We are assuming that. David has spent more time than ever with the team on looking at that and looking at [the] usage-by-pass type, and looking at how we might shift our pass program.”
So what does that mean for pass prices? Kaplan and Perry wouldn’t say. Details of the pass program and prices will be released slightly later than usual this year, around Aug. 20, Perry said.
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