Aspen Skiing Co. VPs to speak at luncheon
November 15, 2011
ASPEN – Two high-ranking Aspen Skiing Co. officials will be the featured speakers at the Aspen Business Luncheon Tuesday at the Hotel Jerome.
Skico Senior Vice President David Perry and Christian Knapp, vice president of marketing, will address a variety of topics, including the company’s new marketing campaign, the new Tiehack Express lift at Buttermilk, and a new company policy requiring staff members to wear helmets while on duty on the slopes.
The 12:30 p.m. luncheon is open to the public.
Attendees will hear about the Skico’s current business model, the company’s recent investments and a conversation about “marketing to skiers in the digital age.”
“We want to share insight with local business leaders on what Aspen/
Snowmass is doing to connect with our guests in the social media and digital marketing landscape,” Knapp said.
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Aspen Business Luncheon organizer Todd Shaver attracts influential business members to speak at the open forum where community members can talk business casually while enjoying lunch.
Shaver said that he expects anywhere from 30 to 60 people. He said he hopes that the Skico speakers will attract new faces to the weekly event. Future business luncheon speakers include members of the Aspen Valley Ski and Snowboard Club on Nov. 22.
“I just try to go out and get people that I think the community is going to be interested in,” Shaver said. “[People] are interested in what the Skico does. I think people like to see these people and get up close to them and ask them questions.”
The luncheon offers a buffet and costs $30 plus tip. To RSVP, contact ToddShaver@AspenBusinessLuncheon.com.