Aspen Skiing Co. tops 20,000 skiers on Tuesday and Thursday
On Tuesday and Thursday, Aspen Skiing Co. topped 20,000 daily skiers and snowboarders across its four ski areas, and it came close to topping the benchmark for busyness Wednesday, as well.
“Business is booming. It’s been a very busy holiday period,” Skico spokesman Jeff Hanle said.
He was uncertain if any single-day record was set for customers or if this week set a cumulative record. Skico traditionally tops 20,000 “a couple times per year,” Hanle said. “Historically, our strongest days are just north of 20,000.”
Just about all terrain at the four ski areas is open, so the skiers and snowboarders were spread across the slopes. All four ski areas were busy, he said.
The 20,000-skier benchmark is typically reached during the week between Christmas and New Year’s Day and is weather dependent. The sunshine and high-quality snow conditions established Thursday as the strongest day on the slopes this week, Hanle said.
Ski school, on-mountain restaurants, retail shops and hotels were all busy for Skico this week.
“We’ve been at the high end of our expectations,” he said.
Numbers typically slip on New Year’s Day. Many holiday revelers are too hungover to hit the slopes. However, the business pattern is a little unpredictable this year with New Year’s Day falling on a Friday. The busy period could linger into the weekend. Either way, maxed-out workers will be able to regroup next week.
“I think everybody is looking forward to it being the middle of next week and taking a breath,” Hanle said.
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