Aspen Skiing Co. sweetens options for ski pass purchase
September 1, 2009
ASPEN – The Aspen Skiing Co., under fire for eliminating popular ski pass options this season, particularly the two-day pass, announced a new program Tuesday that will let pass buyers upgrade or downgrade their pass during the season.
Those who purchase a Premier Pass, good for unlimited skiing and riding at the four Aspen/Snowmass ski areas, can exchange the pass for a Flex Pass by Jan. 8 and the Skico will refund the difference. In effect, the Skico will allow those who discover they’re not hitting the slopes as often as they’d hoped to downgrade to a less expensive pass. The Flex Pass is good for one day a week of skiing or riding, with the ability to buy extra days for $49 per day.
And, those who purchase the Flex Pass at the outset can decide at any time during the season to upgrade to a Premier Pass. The price they paid for the Flex Pass, plus any additional days they’ve purchased at $49 per outing, will be applied to the cost of the Premier Pass. The Skico will charge a $50 processing fee for the upgrade.
The amount of the refund, or cost of the upgrade, will be based on pass prices at the time the original pass purchase was made. The cost of passes increases incrementally as the season, which opens Nov. 26 at Aspen Mountain and Snowmass, draws closer.
Employees of chamber-member businesses have until Sept. 18 to purchase a ski pass at the deepest discounts. A Premier Pass purchased by that date costs $1,099 – $200 less than it did last season. A Flex Pass purchased by Sept. 18 costs $699 with the chamber discount.
For more on Tuesday’s announcement, see Wednesday’s Aspen Times.