Aspen Skiing Co. earns honors
Aspen, CO Colorado
ASPEN ” The Aspen Skiing Co. was recognized for marketing, environmental and safety programs at a recent meeting of the National Ski Areas Association.
The Skico won an award for the Best Overall Marketing Program for resorts with more than 500,000 skier visits per season. NSAA awarded the Skico program for distributing 40,000 compact fluorescent light bulbs to the company’s customers. The use of the bulbs would have reduced 10 million pounds of carbon emissions, according to the Skico.
“Our goal with this program was to raise awareness about global climate change and to change behavior ” changing one light bulb can make a difference,” said Jeanne Mackowski, Skico vice president of marketing.
In addition to the recognition for the environmentally-oriented marketing campaign, the Skico received the Silver Eagle Award for Environmental Education. The association cited the Skico’s efforts with its “Save the Snow” campaign on global warming, boycotting Kimberly-Clark over its paper products, development of solar energy and testimony on global warming issues before U.S. Congress.
For the sixth year in a row, the Skico won a NSAA Heads Up National Ski Area Safety Award for the “Best Employee Involvement and Education Program.” The Skico’s safety efforts included presentations featuring Aspen/Snowmass Team Athletes and safety videos shown to hundreds of students throughout the Roaring Fork Valley.
Terrain park safety also was stressed on the slopes this year.