Aspen Skico’s Schendler expands ‘green’ effort in new book |

Aspen Skico’s Schendler expands ‘green’ effort in new book

ASPEN ” Auden Schendler helped turn the Aspen Skiing Co. “green,” now he’s trying to inspire the rest of the country.

Schendler, the Skico’s executive director of sustainability, wrote a book that will be released later this month that tries to show why climate change is such a dire problem and what can be done to ease it.

“Ease” is the key word. Schendler doesn’t sugarcoat his assessment of the problem in public speeches and he is equally blunt in the book. Even if tremendous strides are made to curb human contributions to global warming, the planet will still have a price to pay.

“We’re going to suffer severe consequences,” Schendler said.

“Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution” will be released Monday, Feb. 23, at local bookstores throughout the Roaring Fork Valley and national outlets like It was published by Public Affairs of New York. The suggested retail price is $26.95.

In the book, Schendler likens the problem the world faces dealing with climate change to stepping into the boxing ring with Muhammed Ali when he was in his prime.

“The obvious response is: ‘No thanks.’ But with climate change, you have no choice ” someone has a gun to your head and you’ve got to fight. So what do you do?” the book asks.

“One option would be to cower in the ring and let Ali pound you until you die of organ failure. But another approach might be to go for it: Bob and weave, dance and waggle, keep your right up, duck and feint ” give it your best shot, maybe even have fun,” Schendler wrote.

Putting up a fight at least allows for the possibility of landing a lucky shot. Schendler said that is what it will take now to avoid disastrous outcomes from climate change. But he will relish the fight, regardless of odds.

“The book is about two things ” first, what matters and what doesn’t” in the fight against climate change, Schendler said. “Second, what do you do to implement solutions.”

He draws heavily on his successes and ” even more heavily ” on his failures in instituting environmental initiatives at the Skico.

Schendler will discuss the book in a presentation at the Aspen Center for Environmental Studies on Feb. 26 and a book signing will be held at a yet-to-be-determined date in March at Town Center Booksellers in Basalt.

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