Aspen secrets, both hidden and on display
February 12, 2002
Sometimes, watching the world’s media makes you smile.
Because sometimes what was printed and then put into an electronic media database for all to find may have once been generally true, but now seems different.
For example, Doug Sager of the Daily Mail in London set out on Feb. 9 to advise British parents where to take their kids skiing.
He first notes North America’s high prices and sums up the competition:
“Whistler’s Kids Camp, with its fullscale Disneyland-like King Arthur’s Castle, is the best I’ve seen.
“Aspen has an entire mountain, Buttermilk, reserved for children and beginners.
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“Breckenridge has the smallest groups I’ve found in any resort: one instructor for every three children.
“Beaver Creek is blissfully uncrowded, with carpetsmooth groomed pistes and adventure playgrounds closed to adults.”
While Sager’s observations about Whistler, Breckenridge and Beaver Creek sound fair, Buttermilk is no longer “an entire mountain” set aside for children and beginners.
No, the kids and the never-evers at Buttermilk have been joined by athletic young skiers and riders in the terrain park and the halfpipe fired up by the X Games.
But the thought was nice.
@ATD Sub heds:Homes in Aspen
@ATD body copy: Think Aspen is in the news much? Ask any American which ski resort Ken Lay owns homes in. There is a river of articles, commentary and Congressional testimony mentioning Aspen and Lay.
Consider this small example in the Feb. 11 issue of Newsweek’s Conventional Wisdom feature with, yes, a down arrow:
“Linda Lay – Weepy wife of Kenny Boy makes for least credible victim since Condit. See you in Aspen.”
It’s short, sharp and dismissive of Aspen. But you could tell that, couldn’t you?
@ATD Sub heds: The lay of the land
@ATD body copy: Not all national media disses Aspen. Some just marvel at it.
The New York Times, in its Sunday, Feb. 10, issue, noted with interest the recent purchase of a $15 million lot on Red Mountain.
Julie Dunn wrote in the business section that “Leslie H. Wexner, whose company owns Victoria’s Secret, has a secret of his own: the future of the 102-acre lot he has just bought on Red Mountain in Aspen, Colo., where the rich and famous are finding it increasingly hard to protect their privacy.”
Imagine some guy who has never been to Aspen, sitting at home on Sunday, reading that paragraph. Here’s a guy who would be happy to just find a copy of the Victoria’s Secret catalog, never mind having final say on all of its products.
And there, in The New York Times, it is revealed that Wexner is not only the owner of Victoria’s Secret, he’s “rich and famous” and has a huge spread in Aspen.
Who knows what American dream that could spark in a guy?
Eye on Aspen frequently runs on Tuesdays in The Aspen Times.