Aspen School District launches program to improve its communication |

Aspen School District launches program to improve its communication

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The Aspen School District is looking to increase its communication with members of the community in a more modern way that meets the needs of today’s fast-paced digital age, said Aspen School Board of Education President Susan Marolt.

In an effort to improve its outreach, the district launched a communications program this week called Community Connections.

The program is designed for all members of the community — not just parents, students and teachers — who are still involved with and support the school district.

“So often our communications revolve around the students and the parents,” Aspen School District Superintendent John Maloy said. “The school district has so many supporters such as volunteers, parents of Aspen School District graduates, involved businesses, those who help make the district one of the best in the state, that we wanted to ensure that they realized how important they are to us and to keep them involved.”

One of the ways the district hopes to keep its supporters and the community at large in the loop is via social media and electronic communication, much in part thanks to Alana Appleby and Eleanor Shelton, two communication consultants that the district has contracted.

“Things have changed a lot,” Marolt said. “In ways that we used to communicate with the community, maybe a meeting or some sort of outreach in person, people want to get more info online, via email and through social media.”

These are all inexpensive communication tools the school can learn to use to get news out to the community, she said.

The first Community Connections email that Maloy sent Monday included news of local experts giving history lessons to seventh graders; a $25,000 grant to the school district to participate in the Colorado Clean Diesel Program; and an invitation to attend a “Coffee with the Superintendent” meeting Wednesday.

The school district’s ability to communicate with the community has been on the Aspen School Board of Education’s agenda for a year or two, Marolt said, and the Community Connections program is just a start.

“There’s a lot more I know that we can do,” Marolt said. “And our hope is that this will get the ball rolling.”

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