‘Aspen Peak’ to debut in May
February 20, 2004
The publisher of magazines in Manhattan, the Hamptons, Los Angeles and Miami will bring his concept to Aspen this spring.
Aspen Peak should hit newsstands with 40,000 copies on Memorial Day, said publisher Jason Binn and owner of Niche Media LLC.
Niche Media publishes Gotham magazine in New York City, Los Angeles Confidential, and Hamptons in New York’s summer resort community on Long Island.
“I’ve been looking at the Aspen Market for the last six or seven years, but there’s always a time and place for everything,” Binn said on Thursday. “It’s going to be a lifestyle publication as a whole, with culture, fashion, art, entertainment and business.”
Binn launched Ocean Drive magazine in Miami in 1993, and now co-publishes it with Jerry Powers. In 1996 Binn took over then 20-year-old Hamptons magazine. Gotham was launched in 2001, and Los Angeles Confidential in 2002.
Missouri Heights resident Leigh Jude Vogel will be the magazine’s executive editor. Vogel has been a resident in the valley for two years, freelance writing, editing and working in public relations.
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“I am thrilled that via Aspen Peak, I can contribute to celebrating and highlighting our community for readers in the valley and throughout the country,” she said.
“I have a ton of respect for the other publications in this area, and I read them. What’s different about Aspen Peak will be the look and feel of it,” she continued.
Binn said Aspen Peak’s target audience will be split down the middle between Aspen locals and second-home owners from larger markets.
“There’s a local market in every city I publish in ” in the Hamptons and Miami ” as well as feeder cities,” Binn said.
Vogel said Aspen Peak’s offices will be in Aspen, and the magazine will celebrate local philanthropy and nonprofit organizations. Aspen Peak isn’t meant to compete with the town’s current magazines, Aspen Magazine and Aspen Sojourner, Binn said.
“I’m hoping to bring a different twist ” I think [the local magazines] have a great brand and great readership loyalty,” he said.
“What I’ll be doing is marketing Aspen locally and in markets like New York, L.A., Chicago, Denver and Dallas. I wouldn’t be coming there to compete with them, because I need to find a niche there, so we can complement what’s there already.”
[Naomi Havlen’s e-mail address is firstname.lastname@example.org]