Aspen, other resorts plan joint announcement
November 3, 2011
DENVER – The Aspen Skiing Co. is teaming with rival resorts Steamboat and Winter Park to make an announcement Thursday at the start of the 20th annual Ski and Snowboard Expo in Denver.
The three companies are holding a joint press conference at the event, but they were tight-lipped Wednesday about the specific topic: “It’s a strategic partnership,” said Skico spokesman Jeff Hanle.
Intrawest, which used to be a ski industry powerhouse, owns Steamboat ski area and operates Winter Park, which the city of Denver owns. Intrawest sold another Colorado resort, Copper Mountain, in 2009. It sold a majority of the Whistler-Blackcomb ski area in British Columbia last year. It still owns five resorts.
Steamboat, Winter Park and Copper Mountain team to offer a joint product called the Rocky Mountain Super Pass, which offers unlimited skiing and riding at Winter Park and Copper plus six unrestricted days at Steamboat.
Skico’s Hanle and Christian Knapp, vice president of marketing, declined comment on whether Aspen-Snowmass will combine with Steamboat and Winter Park on some type of joint pass or ticket.