Aspen is prime breeding ground for development of better gear for skiing |

Aspen is prime breeding ground for development of better gear for skiing

Jason Blevins
The Denver Post
Outwear gear that is produced by Strafe during the SIA Snow Show on Friday, January 30, 2015 at the Colorado Convention Center in Denver. Aspen has many emerging companies developing out of the area that are walking in the footsteps of Obermeyer with designing high quality snow gear.
Photo By Brent Lewis/The Denver Post | THE DENVER POST

With the most expensive real estate in the country, Aspen is an unlikely breeding ground for upstart outdoors businesses. But those ski hills — Aspen Mountain, Highlands, Buttermilk and Snowmass — draw some avid skiers.

With those skiers come ideas for better skis, boots and gear — and a cadre of young and veteran rippers is fueling a surge of winter-sports companies in the Roaring Fork Valley.

“I don’t think we would have made it any other place. The product has to be good for people here to use it, and the athletes here are pretty demanding and pretty picky,” said Reggie Charles, whose High Society Freeride Co. has been designing skis and snowboards in the Roaring Fork Valley for 12 years. “That’s been a good thing for us.”

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