Aspen businesses to get briefing on Pro Cycling Challenge |

Aspen businesses to get briefing on Pro Cycling Challenge

Janet Urquhart
The Aspen Times
Aspen, CO Colorado

ASPEN – Aspen restaurateurs and other business operators will have a chance to get the low-down on the impacts they can expect when the USA Pro Cycling Challenge rolls into town on Aug. 24.

The Aspen Chamber Resort Association will host meetings on Tuesday, July 19, at the Limelight Lodge – a 10 a.m. session is geared for restaurant owners and one at 2 p.m. is for other businesses.

Organizers are trying to get the word out about the impacts posed by the pro bike race – most notably street closures from Highway 82 down into town – but also opportunities for businesses to have a presence in an expo at Wagner Park, where the national sponsors of the bike tour will have tents, and at a street fair on Hyman Avenue and Mill Street, said Pamela Herr, a tour representative. Sponsorship opportunities also exist, she noted.

A 10-by-10-foot spot in the park goes for $3,000 to $7,500, while a place in the street fair runs $750 to $1,500, she said.

The community also has one title sponsorship available to sell, and it remains available, Herr said. The $40,000 price gets a title sponsor a host of perks, including a leader’s jersey signed by the winner of the Silver Queen Stage, which takes riders from Gunnison to Aspen, tickets to the tour’s post-race celebration in Denver, a banner at the race finish line venue, a tent at the expo, VIP credentials and more.

A sponsor who wishes to remain anonymous has come forward to take a $20,000 sponsorship, according to city spokeswoman Mitzi Rapkin.

There are also gold and silver sponsorship levels available, for $7,500 and $3,000 respectively. Three have been sold locally and four others are available, according to Herr.

Individual patron tickets, for $750 apiece, are good for access to a finish line VIP tent, catered hors d’oeuvres and libations, “premium viewing” of the awards ceremony and other enticements.

The cycling event will benefit Millennium Promise, an international nonprofit organization that fights extreme poverty, making sponsorships tax deductible, Herr noted.

The city anticipates that the bike race will draw attendance on par with an Aspen July 4 crowd, but with greater travel impacts and less parking.

In addition to next week’s meetings, every residence and business affected by street closures will get a hand-delivered notice in the coming days, according to Herr.

“I’ve run into some negativity, but on the whole, people are positive,” she said.

Independence Pass will be closed to vehicles from noon to 5 p.m. on race day, affecting neighborhoods east of town. The riders will enter the downtown area on Cooper Avenue when they descend from the pass into town, then turn north on Galena, east on Hopkins and round Original Curve onto Main Street, where they’ll sprint to the finish line in front of the courthouse.

Street closures in the core will put a crimp on available parking. In addition, the city’s parking garage won’t be available to the public on race day.

Sixteen teams and 128 riders will take part in the multi-stage race.

Go to for event details.

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