Alterra Mountain Co. names CEO

Matt Stensland
Steamboat Today

STEAMBOAT SPRINGS — Alterra Mountain Company, the joint venture of affiliates of KSL Capital Partners and Henry Crown and Co., which owns Aspen Skiing Co., named Rusty Gregory as its CEO on Wednesday.

Gregory, who has worked in the ski industry, is an investor in Alterra and has been a member of the board of directors since the company was founded in August.

He started as a lift operator at Mammoth Mountain in California.
In addition to time spent in that role, Gregory worked as an equipment operator, lift maintenance and construction supervisor, ski instructor, heli-ski guide, director of human resources and chief administrative officer.

Gregory founded and operated Mammoth Heli-Ski in the 1980s, Mammoth Land and Development Company in the 1990s, and became an owner of Mammoth Mountain Ski Area in 1996. He engineered three sales of the company, increasing his ownership stake with each transaction.

Sixty percent of Mammoth Mountain was sold to Intrawest in 1996, and the entire enterprise was purchased by Barry Sternlicht’s Starwood Capital Group LLC and co-investors David Bonderman of TPG and Jonathan Nelson of Providence Equity in 2005.

Gregory will lead Alterra, which owns 12 ski destinations and has partnered with 11 other destinations to form a new pass called the Ikon Pass.

To reach Matt Stensland, call 970-871-4247, email or follow him on Twitter @SBTStensland.


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