ACRA ski pass jumps $50 | AspenTimes.com
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ACRA ski pass jumps $50

Steve Benson

The Aspen Skiing Co. on Wednesday released its 2004-05 season pass and ticketing prices, and the super-early-bird premier pass for Aspen Chamber Resort Association members has climbed to $1,079, up $50 from last season.Daily ticket prices will be $74, up from $72 last season. The price of a two-day-a-week pass jumped $35 to $779.This marks the second year in a row that the price for the ACRA premier pass has gone up. Last year, the Skico upped the price of the pass, which is especially popular with the town’s working class, by $30 to push the price over $1,000.”We try to keep price changes to a reasonable amount,” said Skico’s director of marketing, David Perry. “With inflation and cost increases we have to adjust a little.”New this year is the seven-day Classic Pass, which at $199 offers seven days of skiing for $28.40 per day on any of the four mountains with no restrictions. The classic, four-day Classic Pass will still be available for $129. “We want to make these products like season passes and make them available [for locals] that are price conscious,” Perry said. There are also incentives for destination guests who plan to stay at least six days with the “Buy 5, Get 6″ deal. If purchased before Dec. 1, guests can purchase five days of tickets and a variety of package deals – such as rentals, lessons and lodging – and get the sixth day free. The promotion is valid for much of the off-peak season: Nov. 25 through Dec. 25, and Jan. 3 through Feb. 11, 2005. Tickets for children, youth and seniors offer similar savings. Children 6 and under ski for free.”We’ll be marketing very aggressively to the destination world,” Perry said. Also, deals are available to those who purchase four days of lift tickets or more at least seven days in advance. Those savings are not valid Dec. 26 through Jan. 2, 2005, which is a week shorter than last year’s black-out period. For the first time, classic and premier pass holders from last season can renew their picture pass over the phone. In mid-August, a mailer outlining season pass rates and specials will be sent to 2003-04 season pass holders. Passes will be on sale at the Aspen Mountain ticket office and the Two Creeks ticket office starting Monday, Aug. 16. By comparison, a Vail season pass with unlimited access to Vail, Beaver Creek, Breckenridge, Keystone and Arapahoe Basin is $1,649. Other prices were not available.Steve Benson’s e-mail address is sbenson@aspentimes.com


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